Improve customer service and user experience Branded logos and icons: Businesses and organizations will be able to insert logos and icons for brand identity purposes.Ģ.Custom color palettes: Eventually businesses and organizations will be able to brand their RCS messaging experience with custom colors and styling.What Businesses and Organizations Can and Will Be Able to Do With RCSīelow is a list of current and expected RCS features applicable to businesses and organizations. Instead of sending links in texts, a consumer can simply press a button in their native messaging app. It gives businesses and organizations far more features to interact with their audiences. RCS upgrades all of the above conversational messaging experiences. So RCS is important because it significantly improves and evolves all of the business text messaging that’s already taking place. They estimate that businesses and organizations will send 2.7 trillion SMS messages by 2022. Collect feedback with polls and surveysĪnd Juniper Research predicts that more and more businesses and organizations will text their audiences in the future.Many businesses and organizations already use business texting software like MessageDesk to: This is because texts are fast, short, and simple and everyone can send and receive text messages. In fact, 67% of people prefer text messaging to email and voice calls. ![]() Text messaging has clear advantages and benefits. Why RCS is a Big Deal for Consumer and Business Messaging What happens if you’re using a device that’s not on the RCS network? Your messages will "fall back" and get delivered as normal SMS or MMS messages. RCS works automatically with the native messaging app that’s built into your Android phone.īut users do need to message from an RCS-compatible messaging app on an RCS-enabled phone. ![]() This includes features only offered in OTT (over-the-top) messaging apps like iMessage, Messenger, WhatsApp, WeChat, and Signal.īut RCS offers these advanced messaging features at a larger scale across all carrier networks.Īnd there’s no need to download an extra app or create an account with a third-party service. So what’s the difference between SMS and MMS messages and RCS? RCS brings rich functionality to text messaging. It improves on the SMS text messaging functionality that comes as standard on most Android phones. RCS is part of what many carriers call the Advanced Messaging standard. This means richer text features, higher-resolution images and videos, and more. RCS makes it fast and easy to send more information in a message. RCS is the new standard of messaging that will replace SMS text messaging and MMS. RCS stands for Rich Communication Services.
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